About Us

At Super Idea Collective we believe that kids have the right to self-expression, to making messes, and to endless amounts of play. We believe that products can be practical and fun, so our designs are as much for parents as they are for the kids that wear them.

Based in Oakland, California, Super Idea Collective was started by Audrey Liu. A mom of two, Audrey created the first product, PatchKits, as a way to repair her kids clothes (which they seemed to just play right through) with cute iron-on patches. PatchKits were a great way to keep their clothes lasting longer without sacrificing cuteness or style.